There’s No Such Thing As Overnight Success When It Comes To Your Business

You started your nonprofit with tons of excitement, motivation, and momentum. However, now that you are two…three…four years into operation, you may be starting to lose sight of your goals. Staying focused on your overall mission can be challenging when so many other things pulling at your attention. Here are a few tricks and tips to help keep you and your team on track:

  • Customer Experience 

Not many nonprofits do this, but tracking the satisfaction of your donors and clients can be a game-changer when it comes to focusing on your goals. We have two customers: Internal and External.  Using methods like surveys and comment boxes can give you and your team valuable feedback on how your nonprofit is performing in the eyes of your constituents. Survey everyone. Do they feel we are on track? Does everyone understand “the why”? If not, then a course correction may be necessary. If so, allow the feedback to fuel the motivation. Sharing these results every month with your colleagues is a good reminder of your impact; this can be very motivating! 

  • Use the S.M.A.R.T.  goal-setting framework

The topic of last month’s blog was setting  S.M.A.R.T. goals: Specific, Measurable, Achievable, Relevant, and Time-bound. Taking the time to re-focus the framework will keep your team mission-centric and help to alleviate distractions that rob your team of valuable time and effort. 

  • Keep your goals in view

Write your goals out in big letters and display them where they are visible to everyone:  on a whiteboard, the office fridge, or the boardroom wall; this becomes a daily reminder of what your nonprofit aims to accomplish. Every day, you will look up at your goals and get a little burst of excitement as you work toward achieving them. 

  • Get support

One of the reasons you may have lost motivation about your goals is; your attention is being drawn in different directions. Enlisting help from a nonprofit support partner like BBC can help lighten your load. Joining our program will give you more time to set, track,  and achieve your nonprofit goals. 

  • Celebrate small victories 

 When you acknowledge the achievement of your nonprofit’s goals, you build momentum to reach the next one. The many milestones along the way keep us all motivated and engaged to achieve the main mission. Your team can enjoy a well-deserved celebration when each goal is completed.  


There are many ways to re-motivate, re-inspire toward accomplishing your nonprofit goals. As a leader, it can be easy to lose, or shift, focus, applying some of these methods to your day-to-day will help re-align you and your team toward realizing your highest vision. 


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